Around the world, pandemic lockdowns made home entertainment effectively the only choice, with internet access an essential.However, this seemingly healthy growth comes from a greatly depressed base year - extending the CAGR period to six years provides a less optimistic picture with a rate of just 3.5%. As more global regions emerge from lockdown and see increasing rates of vaccination, a forecast year-on-year rise of 6.5% in 2021 and a further 6.7% rise in 2022 will help drive total global E&M revenue to increase at a 5.0% five-year CAGR. Total global entertainment and media (E&M) revenue fell -3.8% year on year in 2020, by far the most significant drop in revenue - US$81.0bn, or more than the value of 2020вЂ™s entire music, radio and podcasts segment - in the history of the Global Entertainment and Media Outlook.And while sectors like cinema, live music, and trade shows suffered unprecedented setbacks, the persistent growth of digitisation softened the blow for the broader industry. Habits accrued during long periods of lockdown and restrictions will remain embedded, and trends already developing prior to the pandemic вЂ“ namely a growing shift towards digital products and online sales вЂ“ accelerated by years. For the media and entertainment industry, consumersвЂ™ desire to once again enjoy live music and cinema will be tempered by caution and ongoing venue capacity limitations. Although uncertainty persists due to varied vaccination rates and the risk of resurgent waves of infection from new variants of the disease, we forecast that the combination of vaccines and more developed virus control systems should support a tentative return to normal for most developed nations in the second half of the year. More than a year into the most globally disruptive event of most consumersвЂ™ lifetimes, COVID-19 remains the unavoidable force driving the dynamics of the media and entertainment industry.

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Cine tracer key